Practice Description

Ms. Zheng joined ZY Partners in 2003. Ms. Zheng is experienced in all aspects of trademark protection, including brand strategy, prosecution, enforcement, settlement negotiation, and contract review.

Ms. Zheng manages trademark portfolios for multinational corporations across a range of industries, including fashion, pharmaceuticals, consumer products, electronics, and technology. She has represented clients in numerous trademark administrative litigations at various court levels, as well as help clients to secure registrations for their critical marks and defeat bad-faith filings. She handles IP enforcement actions to protect clients’ trademark rights and against unfair competition through local Administration for Market Regulation, customs and court proceedings. She has expertise in tailoring IP enforcement strategy for clients. Ms. Zheng also advises on domain name issues, design and copyright protection in China.

Ms. Zheng is known for providing creative, practical and cost-efficient solutions to complex trademark matters. Her clear thoughts and unparalleled responsiveness, combined with diligence and dedication to work, have won the trust of, as well as attracted praise from, many long-term clients. She has been recognised as one of the leading trademark professionals by the WTR 1000 from 2019 to 2023.

Education

University of International Relations (Bachelor of Law, 2001);

Peking University Law School (Juris Master in Intellectual Property, 2007);

The George Washington University Law School (LL.M in Intellectual Property Law, 2010)

Admission

Admitted to practice law in China

Professional Activities

Ms. Zheng is a member of INTA and the co-author of Trademark Law Development in China, The Year in Review, An Annual Publication of the ABA/Section of International Law (2016 to 2021).