Xiaohong Li joined ZY Partners in 2006 after practising commercial law at Beijing B & D Law Firm for two years. She obtained her LLB from Peking University Law School in 2004.

Ms. Li is an experienced litigator in the field of IP law. She represents multinational clients in IP enforcement and litigation actions in relation to trademarks, copyright, unfair competition, domain names and designs. She has expertise in advising on IP enforcement strategy and has in-depth knowledge of court procedures. She also leads a team providing trademark portfolio services to multinational clients in China, including trademark prosecution, opposition, cancellation, enforcement, opinion work, licensing and other work.

Ms. Li has helped numerous clients to obtain well-known mark recognition for their brands before the Trademark Office/Trademark Review and Adjudication Board and the courts. Some of the litigation cases that Ms. Li has handled have been selected as the Supreme Court’s guiding cases and/or typical cases for the lower courts. She was recognized as one of IP House’s Top 50 China Excellent IP Lawyers in 2019 and 2023. Meanwhile, she also appeared on the list published by LEGALBAND, as a Top 15 IP Versatile Practitioners. Her recent successes include:

Successfully represented a worldwide leading sportswear brand in a trademark prosecution case at the Supreme  Court to overcome lower courts’ decisions and obtain registration for its athlete brand;

Successfully defended a famous US animation company in trademark litigations at Beijing Higher Court relying on its prior merchandising rights in movie titles; 

Successfully represented a famous US cosmetic company in a trademark cancellation case at the Supreme Court to obtain a well-known mark protection against a bad faith mark registered for over 5 years;

Successfully represented a famous US fashion brand in a domain name dispute case against a domain name squatter at Beijing Chaoyang District Court to protect the client’s brand; and

Successfully represented a famous UK automaker in an unfair competition litigation case against a local rival for making cars that copy features of Range Rover Evoque at Beijing Chaoyang District Court.